Content Provision for Member Stations
By: Michael McQueen
A couple of years ago, I caught a typo in the Wall Street Journal. It was in one of the regular email newsletters that I had signed up for, called The Future of Everything. Written by staff at the WSJ, the newsletter always has a warm and conversational tone while keeping the polish and elegance of a publication of such prestige. Continue reading “The Robots are Writing… It’s Time to Dial Up the Humanness”
By: Michael McQueen
There are few things more frustrating than an opponent who won’t budge. Continue reading “How to Get the Stubborn to Budge”
By: Michael McQueen
If you have ever found yourself believing that humans only use 10 percent of their brain, that vitamin C cures a cold or that eating carrots improves eyesight, you have experienced the persuasive impact of repetition.[1] Continue reading “Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders”
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Continue reading “Stories Sell… Here is Why”
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Continue reading “Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy”
By: Michael McQueen
What does it take to change a mind? This question has garnered much attention in recent years. Continue reading “5 Ways to Change a Mind… According to Reddit”
By: McCrindle
Between shorter attention spans and more diverse communities, communication isn’t getting easier. Continue reading “In a Diverse Cultural Landscape, Our Communication May Need to Slow Down”
By: Michael McQueen
We all consider ourselves to be fairly sound judges. When faced with problems or challenges, we tend to trust our judgements and rely on our estimations, believing that we are immune to the biases and mental manipulations that others experience.
Continue reading “How’s Your Judgement? Here’s 3 Patterns You Might Recognise”
By: Michael McQueen
More than any other point in history, our era idolises the individual. Especially in the West, our ideals, advertising and algorithms place the individual at centre stage of their own lives. Laws, instructions and requests that once would have been seen as serving the greater good are now likely to be interpreted as fundamental threats to freedom and autonomy. Continue reading “The Power of Choice: Why Autonomy Is the Most Effective Motivator”
By: McCrindle
The charities and not-for-profit (NFP) sector are core to Australian communities with the oldest charities in Australia dating back more than 200 years. Continue reading “How the Charities and NFP Sector Is Changing; From Mass Marketing to Personalisation”