By: Rachel Reva
15 years ago, the yellow pages and TV ads were the only way you could get people to discover your business. Continue reading “8 Ways to Promote Your Business For Free, Online”
8 Ways to Promote Your Business For Free, Online
The Key to the Customer Experience? Kill Confusion
By: Michael McQueen
There is no faster way to kill the customer experience than with confusion. Continue reading “The Key to the Customer Experience? Kill Confusion”
Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful
By: Michael McQueen
Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Continue reading “Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful”
The Robots are Writing… It’s Time to Dial Up the Humanness
By: Michael McQueen
A couple of years ago, I caught a typo in the Wall Street Journal. It was in one of the regular email newsletters that I had signed up for, called The Future of Everything. Written by staff at the WSJ, the newsletter always has a warm and conversational tone while keeping the polish and elegance of a publication of such prestige. Continue reading “The Robots are Writing… It’s Time to Dial Up the Humanness”
How to Get the Stubborn to Budge
By: Michael McQueen
There are few things more frustrating than an opponent who won’t budge. Continue reading “How to Get the Stubborn to Budge”
Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders
By: Michael McQueen
If you have ever found yourself believing that humans only use 10 percent of their brain, that vitamin C cures a cold or that eating carrots improves eyesight, you have experienced the persuasive impact of repetition.[1] Continue reading “Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders”
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Continue reading “Stories Sell… Here is Why”
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Continue reading “Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy”
5 Ways to Change a Mind… According to Reddit
By: Michael McQueen
What does it take to change a mind? This question has garnered much attention in recent years. Continue reading “5 Ways to Change a Mind… According to Reddit”
In a Diverse Cultural Landscape, Our Communication May Need to Slow Down
By: McCrindle
Between shorter attention spans and more diverse communities, communication isn’t getting easier. Continue reading “In a Diverse Cultural Landscape, Our Communication May Need to Slow Down”