The Power of Choice: Why Autonomy Is the Most Effective Motivator

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By: Michael McQueen

More than any other point in history, our era idolises the individual. Especially in the West, our ideals, advertising and algorithms place the individual at centre stage of their own lives. Laws, instructions and requests that once would have been seen as serving the greater good are now likely to be interpreted as fundamental threats to freedom and autonomy. Continue reading “The Power of Choice: Why Autonomy Is the Most Effective Motivator”