By: Rachel Reva
Any Field of Dreams fans out there? Continue reading “Build It and They Will Come – Inspiration for Showing up With Your Message”
Build It and They Will Come – Inspiration for Showing up With Your Message
Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful
By: Michael McQueen
Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Continue reading “Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful”
What Business are you Really In?
By: Michael McQueen
We all know the importance of a ‘why’. For individuals and organisations alike, clarifying purpose is essential as a way of orienting goals and strategies, unifying teams and incentivising action. Continue reading “What Business are you Really In?”
Want a Competitive Advantage? Out-Care the Competition!
By: Michael McQueen
It feels a bit mercenary to think of care as a currency. Continue reading “Want a Competitive Advantage? Out-Care the Competition!”
Forget What Your Customer Thinks… How do They *Feel*?
By: Michael McQueen
Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Continue reading “Forget What Your Customer Thinks… How do They *Feel*?”
Why Some Ideas are Insane Before They Are Innovative
By: Michael McQueen
At some point in history, the ideas and assumptions we take for granted were controversial. Continue reading “Why Some Ideas are Insane Before They Are Innovative”
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Continue reading “Stories Sell… Here is Why”
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Continue reading “Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy”
Why Culture Could Be Your Company’s Make or Break
By: Michael McQueen
In the office, it now seems the employer and employee simply want different things. The impasse between company and worker expectations around the future of the in-office work is a key factor driving what’s become known as ‘The Great Resignation.’ Continue reading “Why Culture Could Be Your Company’s Make or Break”
Why Sustainability is a ‘Package’ Deal in Business
By: Michael McQueen
The demand for sustainability has no less than revolutionised the way companies do business. In the last decade, the move towards sustainable products, waste solutions and emissions reductions has forced businesses to pursue purpose over profits, leading the way to a new and positive form of conscious capitalism. Continue reading “Why Sustainability is a ‘Package’ Deal in Business”