By: Michael McQueen
It feels a bit mercenary to think of care as a currency. Continue reading “Want a Competitive Advantage? Out-Care the Competition!”
Want a Competitive Advantage? Out-Care the Competition!
Forget What Your Customer Thinks… How do They *Feel*?
By: Michael McQueen
Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Continue reading “Forget What Your Customer Thinks… How do They *Feel*?”
Why Some Ideas are Insane Before They Are Innovative
By: Michael McQueen
At some point in history, the ideas and assumptions we take for granted were controversial. Continue reading “Why Some Ideas are Insane Before They Are Innovative”
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Continue reading “Stories Sell… Here is Why”
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Continue reading “Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy”
Why Culture Could Be Your Company’s Make or Break
By: Michael McQueen
In the office, it now seems the employer and employee simply want different things. The impasse between company and worker expectations around the future of the in-office work is a key factor driving what’s become known as ‘The Great Resignation.’ Continue reading “Why Culture Could Be Your Company’s Make or Break”
Why Sustainability is a ‘Package’ Deal in Business
By: Michael McQueen
The demand for sustainability has no less than revolutionised the way companies do business. In the last decade, the move towards sustainable products, waste solutions and emissions reductions has forced businesses to pursue purpose over profits, leading the way to a new and positive form of conscious capitalism. Continue reading “Why Sustainability is a ‘Package’ Deal in Business”
3 Key Powers of 3D Printing
By: Michael McQueen
With abilities that seem to have come straight from the future, 3D printing is gaining traction across all industries. While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream. Continue reading “3 Key Powers of 3D Printing”
Managers, Business People: Are You Asking the Right Questions?
By: Michael McQueen
Albert Einstein once suggested that if he had an hour to solve a problem and his life depended on it, he’d spend the first 55 minutes determining the best question to ask. ‘For once I know the proper question,’ he said, ‘I could solve the problem in less than 5 minutes.’[1] Continue reading “Managers, Business People: Are You Asking the Right Questions?”
Business Advice: Is Your Last Impression As Good As Your First?
By: Michael McQueen
We all have our own story of dealing with friction. Hours spent on hold, inefficient systems and arbitrary rules all play a role in making many customer experiences unbearable. The only outcomes of systems such as these are higher costs, confusion and irritation. Continue reading “Business Advice: Is Your Last Impression As Good As Your First?”