By: Mark McCrindle
By 2035, Generation Alpha will make up 24% of the global population, having been shaped in a digital world they come with unique perspectives, habits, and aspirations.
Generation Alpha are those born 2010-2024 and are currently aged 15 and under.
To try and see the world from their perspective, we teamed up with Zigazoo to develop an infographic asking Generation Alphas aged 7-15 how they like to learn, what they want to do for jobs and their feelings about the future.
Key insights in this infographic include:
- How Gen Alpha learn, spend and see the future
- Future aspirations
- How they feel about tech
- Optimism for the future
The Largest Generation in History
There are more than 2.1 billion Generation Alphas, making them the largest generation in history.
Gen Alpha prefer to learn by video than by reading, with more than 1 in 3 (36%) turning to videos to learn something new.
When it comes to money, Gen Alphas like to spend a little, and save a little. When asked what they would do with their pocket money, 46 percent took a balanced approach between saving and spending.
Asked about their future career aspirations, many Gen Alphas aspire to be traveling workers: “I want to travel and explore the world while building a business. I don’t want to be stuck in one place.” (Girl, 11)
A third of Gen Alphas are curious about technology. Around 1 in 5 are excited, with an equal number worried. Comments included: “It’s going to be really cool. There might be flying cars, robots building homes and service robots helping people.” (Girl, 11)
“I think there might be some really cool and interesting inventions, but I also think that there might be some that take over the world.” (Boy, 10)
Despite their concerns, 4 out of 10 Gen Alphas feel “very hopeful” about what the future holds: “The future gives you all new chances and you can do almost anything you want! You can try so many new activities and even graduate! It’s like a big treasure hunt!” (Girl, age 10)
View the Generation Alpha infographic
Article supplied with thanks to McCrindle.
About the Author: McCrindle are a team of researchers and communications specialists who discover insights, and tell the story of Australians – what we do, and who we are.
Feature image: Canva