By: Mark McCrindle
You may have heard of Generation Z (the generation born between 1995 and 2009) and Generation Alpha (born from 2010-2024), but have you heard of a Zalpha? Continue reading “What is a Zalpha?”
What is a Zalpha?
Generation Alpha’s Economic Footprint
By: Mark McCrindle
Generation Alpha is poised to reshape the consumer landscape, wielding an unparalleled economic influence driven by their innate relationship with technology. Continue reading “Generation Alpha’s Economic Footprint”
Turns Out Millennials Are the Most Loyal Generation
By: Mark McCrindle
In the complex weave of workforce dynamics, the thread of loyalty runs differently across generations. Continue reading “Turns Out Millennials Are the Most Loyal Generation”
Raising Generation Alpha: Insights From Gen Alpha Parents
By: Mark McCrindle
In an era defined by rapid technological advancement and digital connectivity, a new generation is emerging, and with it, a set of distinctive challenges for parents. Continue reading “Raising Generation Alpha: Insights From Gen Alpha Parents”
Australians’ Lens on Acceptance
By: Mark McCrindle
In an increasingly diverse and interconnected world, the concept of acceptance holds profound significance in shaping societies. Continue reading “Australians’ Lens on Acceptance”
The Generations Defined
By: Mark McCrindle
In ancient times, people used the term generation to describe all the people alive. Continue reading “The Generations Defined”
Here’s How Gen Z Operates Online
By: Michael McQueen
Gen Z have never known a world without the Internet. As a result, their hobbies, careers, identities and language are being powerfully shaped by their relationship with the online world. Continue reading “Here’s How Gen Z Operates Online”
Are Generation Alpha ‘Up-Ageing’ or ‘Delay-Ageing’?
By: McCrindle
Is 8 or 28 the new 18? Will Generation Alpha, today’s emerging generation mature later or earlier? Continue reading “Are Generation Alpha ‘Up-Ageing’ or ‘Delay-Ageing’?”
Gen Z’s Financial Savvy: Multiple Incomes for a Secure Future
By: McCrindle
With the cost of living on the rise, Gen Z is boldly embracing multiple income streams as a means to stay afloat financially. Continue reading “Gen Z’s Financial Savvy: Multiple Incomes for a Secure Future”
Generation Alpha Are Becoming Teenagers: A Look Into the Future
By: Ashley Fell
Generation Alpha, born between 2010 and 2024, is the first generation to be entirely born in the 21st century. Continue reading “Generation Alpha Are Becoming Teenagers: A Look Into the Future”