Tag: research

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Gen Y: Prioritising Lifestyle and Experiences Over the Accumulation of Assets

young adult man

By: McCrindle

In our latest report on The Future Consumer, we aim to unpack the current traits, behaviours and mindsets of our current generations and understand where they might head in the future.

We believe that generational analysis isn’t a passing fad or a generalisation of a cohort of people, but an embedding of one’s psyche and worldview when people of various ages are living through the same political, technological or social shifts. Continue reading “Gen Y: Prioritising Lifestyle and Experiences Over the Accumulation of Assets”

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How Leaders Can Build Healthy Work-life Integration in the Current and Post COVID-19 Era

home office setup in a room with natural light pouring in

By: McCrindle

Work. It’s a big part of one’s life and always has been. But over the last few years the always-on technologies and office-in-our-pocket has made it harder than ever to switch off and distinguish the difference between work and rest. The devices we carry allow many of us to take work not just home, but wherever we go. Continue reading “How Leaders Can Build Healthy Work-life Integration in the Current and Post COVID-19 Era”