Content Provision for Member Stations
By: Mark McCrindle
Environmental, sustainable, ethical and organic. These well-known words have become a more common contender in consumers choices during their buying experience. Continue reading “The Rise of Conscious Consumers”
By: Mark McCrindle
The rise of virtuous consumerism highlights the growing concern for the future of our planet and the need for sustainable practices. Continue reading “Virtuous Consumerism: A Growing Consumer Trend”
By: McCrindle
Almost every Australian household is exposed to and/or utilises some form of technology. Technology in the form of digital payments and the ease it has brought to everyday life continues to empower Australians in their purchasing decisions. Continue reading “Consumer Expectations When Transitioning to a Cashless Society”
By: Michael McQueen
Within a society driven by capitalist aims – efficiency, accumulation, profits – the endless innovation of new products is a worthy practice. Keeping consumers keen for new products is key, and so the clever marketing, regular new releases and planned obsolescence begin. After all, why would a customer buy a new product if they are satisfied with what they have? Continue reading “Too Good to Waste: How the Circular Economy Is Reshaping Consumption”
By: Ben McEachen
The Ethical Fashion Report 2021 is here to inform us about how companies are going with caring for people and the planet over profits. Continue reading “The World Ethical Fashion Report to Help You Buy Better for Everyone”
By: Amy Cheng
A lack of awareness of ethical brands, and products that are too expensive, are the top barriers for Australians to change their fashion consumption habits, according to a new report. Continue reading “Many Australians Want to Shop More Ethically But Don’t Know How: Report”
By: McCrindle
As we entered a new financial year, this heralded a milestone of more than a year of living nationally in a COVID-19 world. While many organisations are attempting to uphold a state of business as usual, an analysis of the last financial year shows how the changes in consumer behaviour is set to shape the future of retail. Continue reading “Three Impacts of COVID-19 on the Future of Retail”
By: Michael McQueen
More than any other time of history, we have trust issues. As our era has seen so many of the institutions that once stood as societal backbones crumble beneath scandals, lies and alternative facts, the value of trustworthiness has skyrocketed in its scarcity. Continue reading “Can Your Business Be Trusted?”
By: Michael McQueen
Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers. Continue reading “How Social Media Is Capitalising on Its Youngest Users”
By: Michael McQueen
In the existing world of power and politics, the story of David and Goliath has never really rung true.
Continue reading “3 Elements Of The Age Of Empowerment”