How Social Media Is Capitalising on Its Youngest Users

two girls in their late teens / early 20s on their phones

By: Michael McQueen

Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers. Continue reading “How Social Media Is Capitalising on Its Youngest Users”

Has Digital Technology Been Good For Teenagers? It Depends.

a group of friends sit on the ground together looking down at a phone

By: Akos Balogh

Teenagers are massive users of digital technology.

The current generation of teenagers – known as ‘iGen’ – have grown up in the age of the iPhone and social media. Most of them can’t remember a time without a smartphone in their home, which they (probably) had access to during their ‘screen-time’. Digital tech is as much a part of their lives as pimples and puberty. It’s part of growing up in today’s world. Continue reading “Has Digital Technology Been Good For Teenagers? It Depends.”